Italian design combines functionality with irony, by focusing on the reinvention of objects successfully. Italian design is pleasing and fluid yet complex as well, being charged with emotion and filled with suggestiveness and unrest reflecting concerns expressed through the media and world communication. So, apart from being functional, many objects also contain a highly humane and emotional element, and indeed this type of design is classified as "emotional design". With its design philosophy to transform every venue in the homes into happy living spaces, ISVEA offers unique experiences to the customers with the names such as Nativita Design Studios, OMC2 Design Studios, Simone Valsecchi, Ettore Giordano, Genesis Research & Design, Sabrina Selli and YA Tasarım which are among the most successful designers and design studios of the country.
Ettore Giordano, who lives in Milan, has been working on industrial designs since 2001. Also continuing his academic career, Giardano has worked with many companies in different countries. By synthesizing different disciplines, he has associated traditional architecture, cultural differences and environmental responsibilities in his designs.
Since 2014, Ettore Giordano has assumed the task of CDO (Chief Design Officer) at ISVEA.
